-Ideally it should be about things to do in your city, but it is also about places, people, the connection between individuals, and the openness to meet others, the passion to try something adventurous, and all the associated human elements.
-It can be about something mentioned above or something different entirely, I'm open to unique approaches.
-Legible or recognizable at small size, ideally an iOS app thumbnail
-The logo should work on light or dark background (can be different versions); it will mostly be used on a dark background, but light also. Also need a black and white outline version.
-Should be exciting, hip, modern, street-wise, yet simple, elegant, and refreshing, to an extent. What I mean is futuristic and bold enough to entice those to try something new and nostalgic enough to be admired by everyone.
-A piece of work you truly love.
-I like the play of (mostly) primary colors that Google does because of the simplicity that it emanates.
-I also like the logo for Gravity Bear (http://99designs.com/logo-design/co…pany-19269) because of its uniqueness.
-Something too simple and unoriginal
-Something overly detailed
-Something too complex
I have attached a few samples I find amusing along with the current logo I am trying to replace.
I plan to use this logo for an iOS app, if you can provide the relevant files, that would be awesome. Have fun!