Our firm has developed a strategic brand for an umbrella company that will serve as the parent organization for acquisitions we will make in the electric utility industry. This brand/umbrella company has been named the North American Transmission & Distribution Group, or NATDG for short.
Transmission and Distribution are means of transferring electricity across the electric utility grid. A quick google or wikipedia search on "electric power transmission" or "electric power distribution" will provide the background information for the types of companies that service this space.
Our firm acquires companies that provide products or services to the transmission & distribution industry. This can include companies that build products for the utility grid, provide services for servicing the grid, or consulting companies that provide consulting services for other businesses that provide products/services to companies in the industry.
Our first acquisition is a company by the name of Instrument Transformer Equipment Corporation. We are evaluating several other companies in the space. Once acquired, these companies will rollup into the parent North American Transmission & Distribution Group (NATDG).
We need a logo that encapsulates this strategy and the industry our acquired companies serve. The target audience are businesses that would recognize the logo as a company that does business with the electric utility grid and is a national brand.