We are a digital agency startup that specialises in two things:
1. Client Work
Helping our clients work out how technology can be used to solve their business problems. We see ourselves as partners who help our clients work out what success looks like on digital and provides them with strategic plans and product scopes that get them there.
For this type of work, our target audience is often successful professionals with an entrepreneurial streak who either want to improve their current business or make it on their own with a product idea they have. They are 40+, Europe and US based, well-educated with respect for bold ideas.
2. Passion Projects
Creating our own apps and digital products we're passionate about. Sometimes we spot a gap in the market, or sometimes somebody has a great idea but needs a partner to help their dream become a reality. We love nothing more than getting to use our expertise for an idea we believe in so we can bring it to market whether it is a mobile game or a personal health coaching app.
For this type of work, we need our logo to appeal to multiple different audiences. Potential investors, end-users of our products, entrepreneurs looking for a partner etc.
Consequently, we need to come across as both trustworthy partners and forward thinking consumer-first innovators. We are an exciting fast-paced start-up, full of energy and ideas. We need a logo that reflects that.