Throw away your old plastic gift cards, we are redefining the category, digitally. Our target is mom, dad, and hip grandparents first, then young adults looking to send gift cards of their favorite brands straight to their friends digitally. Our cards put the retailers at the center of a peer to peer relationship where we connect people through gifting with content that shows the recipient that the giver thought about them and their interests. So more more generic looking stodgy cards, we send videos, photos and more with personalized one of a kind messages.
Every card "Hug" is unique. We want to convey that you are sending a "Hug" versus a card.
Challenges to avoid. When the type is done incorrectly, it reads Gifthu and the word thug can come out. Need to make sure that doesn't happen. Want a character that is memorable, edgy enough but not angry.
Bears convey Hugs as one example. Need to make sure it can be blown up or shrunk easily like Twitter Bird.
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Love the simplicity and flexibility of the twitter bird. Images that may be of use but don't have to be included. Hug-Gift (box with ribbon) Teddy Bear
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