The design needs to be contemporary yet classic and appeal to the a professional adviser whilst still retaining a focus on empathy.
Logo Charecteristics - Professional, subtle, conveying empathy
Financial Advisers - Planners, Accountants and solicitors - majority male, middle aged and above. This is a focus on the aged care market so these adviser clients are aged care facilities and residents.
Estplan is a sister company and the logo is attached, please ensure that the 2 logos do not clash as they will often appear on the same document or as part of marketing material.
Whilst the logo is professional it should also be fairly contemporary and appeal to different market segments and also to a younger professional demographic.It should be very distinctive, so that prospective clients recognise it instantly.
Logo is required as an eps and in gif or jpeg (high res images) formats.
(The Estplan Logo is web format, a combination of web and abstract would be ideal)
One of the logos we like is for Aged Care Financial Services. You can view their logo at http://www.agedcarefinancialservice…m.au/site/
The analogy of feeling like a fish out of water is something that people can relate to in this area.
Another suggestion is using a a walking stick with a hat - which conveys support. (Please be aware that these are suggestions only and we welcome all creative ideas).