The AllowMe mission is "Earn rewards for responsibility".
AllowMe is designed for kids from 10-14 and their parents.
The abstract goal of AllowMe is to help kids learn the joys and benefits of personal growth through taking on responsibilities to themselves, their families and their communities.
In practice, AllowMe is a *payment system* and marketplace for kids, powered by credits they earn for their accomplishments.
That's the key distinction -- AllowMe is a *payment method* for kids, who are inherently "unbanked". We integrate this payment method with the games, and services the kids are already spending time in. Likewise, we provide kids with their own personalized web & mobile "app store" where they can make their own purchases -- all under the watchful eye of mom or dad.
We fund that system through credits kids earn for their accomplishments. And those earning opportunities don't stop at the front door with typical household chores. AllowMe is geared towards helping kids build their own internal motivations over time, through accomplishments in schoolwork, their favorite sports, and ultimately even community service. Better still, those earned credits need not be funded by the parents, but can be sponsored by groups or companies also invested in rewarding & recognizing kids for doing the right things.
AllowMe is not just an allowance tracker. The big difference is that in our model, kids can make purchase choices themselves, AND that they can earn credits for far more than typical chores.
Style-wise, we want to avoid talking down to kids. We're looking for a friendly, but not overly cute or precious, attitude. The style should be gender-neutral and trustworthy (responsibility and asset-management), while still being upbeat and fun (reward and accomplishment). The style must be mature enough to appeal to both kids and parents.
The AllowMe corporate identity should be able to serve on-screen (website, ipad and iphone apps), traditional collateral (business cards and letterheads) and should also contain an element or elements that can be used as on-screen iconography (e.g. favicons, iOS launch buttons, etc.) and will need to be legible at very small sizes. Also, it will frequently appear on sites that sell video games, so will need to compete for attention amongst a broad variety of styles.
Also, while we refer to AllowMe with cap A and cap M in text, we don't require that same capitalization in the logo if separation between words can be better achieved through color or shape.