ARC Test Drive is a start-up business to improve the customer experience for shopping for new vehicles. It is a physical location where consumers can test-drive the top 25 best-selling new car models in their market, at no cost, in an objective, independent and pressure-free environment. ARC Test Drive will also offer a premium personal shopper service for additional car buyer comfort and convenience.
Our target audience are first-time new car buyers and existing car owners.
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We want to help new car buyers relieve the stress of shopping for a new car, including the pressure from salespeople, the negotiation and the confusion based on too many options. We would like the logo to be descriptive of the business because it is a start-up business that will need the logo to educate the customers about our service.
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