A unique new PR, Marketing, social media, and ecommmerce platform that connects celebrities and their fans in live, interactive webcast autograph sessions.
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The goal of this project is to create a new logo, and then to follow that up with a new web site design that is more energetic. The current logo and design is visible on our web site at http://www.Autographaroo.com. Our target audience will be primarily younger (16 to 30), but also includes anyone who would be attracted to collect autographs of celebrities. We're aiming at the "People Magazine" and "Teen Magazine" crowd. This includes primary interest categories of musicians, actors/films, books and sports/athletes. We currently have the tag line "Touch a Star", which we think captures what we're doing fairly well, but we don't want to incorporate that into the new logo.
IMPORTANT GUIDEANCE: Please do not make the first letter "A" look like a star or other pure design element. And please do not overdesign by adding a lot of little stars or other design elements. Both of these approaches lead to a logo that cannot be easily and quickly read and understood by new users, and they don't reproduce well in different presentation formats. Designs that do either of these things will be rejected immediately. Thanks
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