The B. F. Saul Company Hospitality Group (http://www.bfsaulhotels.com) is an operating division of B. F. Saul Property Company (http://www.bfsaul.com), one of the largest private real estate and (former) banking companies in the Washington, DC area.
Our name, “B. F. Saul Company Hospitality Group” was recently changed from “B. F. Saul Company Hotel Division” to reflect a more diverse hospitality image that is in better alignment with our portfolio of properties and businesses. For example, we own and operate more than just hotels, we also have two executive conference and training centers (http://www.ConferenceAndTraining.com), as well as a small chain of a proprietary Irish-American pub concept, called O’Malley’s Pub (http://www.omalleyspub.com).
In addition to the properties mentioned above, the Hospitality Group operates a portfolio of business class hotels that are branded under franchise agreements with Intercontinental Hotels Group (i.e. Holiday Inn, Crowne Plaza Holiday Inn Express, etc.), Marriott International, and Hilton Worldwide. The properties are fully owned by the B. F. Saul organization and we employ a team of 1,100 enthusiastic hospitality professionals!
The Hospitality Group has been around for over 30 years, however the B. F. Saul Company has been in business for over 110 years (founded in 1892). It is from this long, rich history that we get our steady, conservative, and deliberate company culture.
So, with our new name, we are in search of a new logo! In fact, in a lot of ways we are in search of our first logo, for we have never really had a true and consistent logo. We have used several things throughout the years, but nothing that has ever been a true logo. In fact, for the most part our “logo” was simply the words, “B. F. Saul Company Hotel Division” written out in size 12 times new roman font. That is somewhat of a testament to our company style and culture… very understated and conservative.
The B. F. Saul Company is a terrific company! It is one that has been around a long time (since 1892), is incredibly stable, and takes fantastic care of its people. Over the years, in the Hospitality Group we have taken those principles and made them our own… In fact, we have our own internal brand that is a huge part of the Hospitality Group’s culture, known as “Our Big 3,” which refers to our commitment to (1) our guests, (2) our team members, and (3) our owner/company. Specifically, the “Our Big 3” service excellence pledge reads like this:
“Our success depends on achievement of OUR BIG THREE.
1. Happy, professional team members who demonstrate aggressive friendliness.
2. A clean, crisp, safe property where everything works.
3. Guests and team members receive all that they expect…plus a little bit more.
Each team member is empowered to satisfy guests, ensuring their willingness to return.”
In fact, Our Big 3 is such a big part of our company culture that we actually have an Our Big 3 mascot. His name is “OB3.” It is literally a mascot… a costume of a really big #3 with arms and legs. See attached photo.
Below are a few adjectives, images, and phrases that we feel make up the spirit of the B. F. Saul Hospitality Group that we would like represented in the logo:
• Our Big 3 – some imagery of the three (perhaps literally the number “3” or something that represents three)
• Within Our Big 3, we have a quality level scorecard that we use to evaluate each of our hotels; it’s called the “Our Big 3 Scorecard.” There are tiers of performance and the highest level of performance is called “platinum” level. Therefore platinum is a color that we use in a lot of materials, as well as in our Our Big 3 logo (see attached).
• Diversity – we have team members from all over the worlds
• We believe we have “the best team members in the world” (this is a phrase that we have used a lot in internal communications)
• We are relatively conservative (in a good, reliable way) – so probably nothing terribly abstract/funky
• Smart/deliberate/calculated – NOT a ‘flash in the pan’ kind of company or company that only buys a hotel to turn around and sell it. If we buy something we want to operate it over the long-term and get long-term value from it
• Long-term focused
• Alignment with management and ownership
• A proud tradition of hospitality
• Ethics, Excellence, Results. – those are the B. F. Saul (Property) Company values
• Family-owned business – treat team members like family