Create the next logo for Bayliner Boats - World's most popular recreational boat brand

Bayliner Boats - World's most popular recreational boat brand

Bayliner is the largest recreational boating brand in the world. Bayliner makes fiberglass recreational boats ranging from 17 feet (approx. $17k) to 35 feet (approx. $170k). Bayliner is part of the Brunswick Boat Group, which has successfully run previous contests on 99designs (most recently with MeridianYachts).

PLEASE NOTE: This contest is for a logo for a specific event -- All Aboard demo event -- NOT the Bayliner brand/logo/word.

ALL ABOARD DEMO EVENT

Bayliner's "All Aboard demo event" will take place this summer in 50 sites all over North America. The demo will feature free boat rides on new Bayliner boats, along with several other activities that will vary per location (trailing instruction, cookout, fishing guides, etc).

We're looking for a logo to represent the event and help create awareness for the event. The event will be promoted in high-traffic non-boating areas (malls, car dealerships, major intersections) along with traditional boating locations (boat dealers, boat ramps, marinas).

The logo MUST include the words “All Aboard” and “demo event”. Including Bayliner’s logo as complementary element is fine, but not necessary. (Example: using the Bayliner logo with an “apostrophe s” above whatever you come up with, so it would say Bayliner’s All Aboard Demo Event). A quick example of a logo has been included (note that if we loved this one, we wouldn't be having this contest : ) )

Key Themes:
Logos that visually communicate “boating” and/or “water” are preferred. Readability is VERY IMPORTANT. Nothing too nuanced. Designs should be inclusive, fun and casual. Not formal (traditional marine insignias) and please no cliche captain's hats.

Target:
“Quality Timers” Men & Women, age 35-54, Married w/children; Homeowner; HHI $50K+; Want to spend more time with family and friends - starting today; Enjoy outdoors & water activities; Want quality at a good price

This event will target current boaters and prospective boaters.