Best Car Rental rents cars to individuals or companies.
We have two types of clients: corporate and vacationers.
The corporate client is much more important than the individual because the corporate client is an on going business, however the individual ones he buys a car, he will leave us. Therefore we will increase reservations by increasing loyalty, and to get more aggressive in corporate business.
We will strengthen this point by focusing on that when you make a reservation, you will guarantee that your car is there and waiting for you.
We believe that the clients come back to us because we have the right mix meaning that our prices are reasonable, we have new cars, and we treat them right. We have an advantage that our employees are building good relationships with the clients.
<p class="MsoNormal">We have many repeated clients maybe around 40-50%, or else
we would have stopped working. To be accurate, in the first quarter of 2013 we
had 60.5% agreements from the 5 airports, and 39.5% came from 23 other
branches. This means that regarding the corporate spots; there are many
repetitions due to discounts. In town locations usually have repeated clients
since most of the clients are in the towns. In the airports the percentage is
low because the clients always depends on the price and availability, and
currently we don't have a good reservation system to catch up the coming
<p class="MsoNormal">The client has to feel our responsibility that when he
reserves, its done; he doesn't have to call again and follow up. We want to
<p class="MsoNormal">We are working on enhancing our system, and the
means by which we communicate with the client. We are fetching for the
technologies that other companies are doing to learn from them and start
introducing more technologies to our system.
<p class="MsoNormal">One of our unique points is that we are a local company with
over than 30 years of experience in the market. We have contracts with the
biggest companies in Saudi Arabia, and not everybody has this. Other point is
that we have experience with the trucks.
Now we have deals with 5 airports, which is very good, but we are looking for more airports. We are in a good position but we want to expand, we want to reach the Gulf air and Qatar, and also expand in Saudi Arabia. We can become partners in airlines but after we implement the new system.
We have 10,500 cars and by the end of the year they will be 13,000 cars, so we are ranked number 3 in terms of number of cars.
We have 30 branches and we plan them to be 35 by this year, so we need more expansion from a multinational point of view.
The oldest purchased car is 18 months old, which is very good, compared to the competitors. It usually has low mileage since it is new.
The rental agreements that we have got in the first quarter of 2013 are 16,451.
80% of the revenue comes from corporates, which are 100 million SR. We are targeting 400 million to half billion SR as the revenue for this year. The operational lease represents 60% of the revenue.
<p class="MsoNormal">The majority of our competitors are not that fast because
they don't have hands on machines. Other advantage is that many of our clients
are family business where personal issues happen, but we totally separate
between management and ownership. We give a room for the employees for:
innovation, change, directing and, to work whatever you want.
<p class="MsoNormal">For the client, our image needs to be that we are
<p class="MsoNormal">We are willing to have variety of car brands. People used to
have classical taste, now people started to look for more variety so we have to
serve them according to their taste.
IT SHOULD BE APPROPRIATE BUT NECESSARILY EXPRESSIVE; MEANING YOU DON'T HAVE TO INCLUDE A CAR IN THE LOGO.