We are a small animal veterinary hospital located in Montana. We provide high quality veterinary service in a family atmosphere for dogs and cats primarily. We are in the process of changing our name from "Circle of Life Animal Wellness Center" to "Billings Animal Family Hospital" to better convey our style of care and become more prominent online. I am hopeful that the name change and a new logo will help improve our visibility within the community.
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Our target audience is primarily women age 25-45 (soccer mom types), who are college educated. Income level probably $50-150,000 per year. We want to market a higher level of veterinary care, but also assure our clients we provide a great value for the dollar. I am the only Board-certified veterinary specialist in the community, so I want to convey "quality" yet assure people that we treat our clients and patients like family. Clients often comment that they feel very welcomed when they walk in the door. A slogan that I like is "Your pet's family doctor". Whether or not this is incorporated is not that important.
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