Born to be Young.com is a place where you can buy great products for children, save, share and talk and follow designers and people with similar interests.
On Born to be Young you can find things like fairy-tale books, baby clothes, toys, entertainment tickets, and more.
Born to Be Young brings 70s rock imaging (Born to be wild) and sets the brand as a protest and opposition to an outdated view of childhood where children are just passing by with no awareness of their own image.
Born to Be Young, is a human, creative and energetic brand which builds its strategy around children and parents rather then the designers and their products .
There are two important words in our logo: Born (for new born ) and Young ( children of 2+ years old).
The words we want to be associated to our brands are: energy, happiness, laugh, fun, life, innocence, sparkles , creativity.
Not a posh or elitist logo but rather smart, fashion, trendy, friendly
Things that inspire us:
The song: born to be wild
Logos in neon : http://bit.ly/1cjRuEO
Evian’s advertising video: http://youtu.be/pfxB5ut-KTs
Attached is a draft of our home page. The logo will be put in the center of the home page and inner pages.
The demographic target is parents in their 20’s and 30’s, who have disposable income.