Clean. Luxury. Sophisticated. Tropical. I would like these words to come to mind when someone sees my logo. Often orchids are used to garnish dinner plates, therefore I would consider incorporating an orchid into the design. Possibly the dinner plate as well. Please, not too cartoonish.
I also very much like word mark logos. The lettering must be easy to read, however.
I prefer either a deep turquoise/ocean blue or a shade of green for the lettering. Maybe a fuschia orchid. I am open to suggestions, however. I plan for the logo to appear on a white background. I have included one example of a logo I like, though I prefer a clearer font.
The personal slogan I sometimes use underneath the company name is: Personal Chef & Nutritionist. Though it doesn't have to be incorporated into the logo design.
My target audience is health conscious and can afford the luxury of a personal chef and/or the more economical nutritional counseling. I would like to appeal to both income levels.