'Chooser' is to be the master brand for a new online-only consumer advice service.
Similar to the independent UK consumer review brand 'Which?' the new 'Chooser' web service will provide clear advice and impartial reviews to help consumers make a purchasing decision from an array of similar service providers.
There will be a number of strands to the 'Chooser' brand - and the logo for each must show that they belong to the same family. In fact the master 'chooser' brand, although important, will tend not to be presented in isolation.
The 5 key 'Chooser' brands will be 'Car Insurance, Home Insurance, Smartphone [Chooser], Smartwatch [Chooser] and Mortgage[Chooser]
These 5 brand new websites require a professional logo for launch. We envisage that the word 'Chooser' will be common to all, and that the descriptor words (eg Car Insurance, Home Insurance) will 'fit' perfectly in an integrated way above the word/logo 'Chooser'
Our mission is to help UK consumers cut through the clutter and confusion of too much choice, so assist them with to 'choosing' the right product or service that is right for them.
The logo should be clean and simple, conveying accuracy, simplicity and trust.