Our focus is on vocational career opportunities with the emphasis on training. We want to provide unbiased information on how to re train in a new industry.
Keyword or phrases we like:
Get Britain working/moving, Fuel the economy, create choice, control your destiny, empower people, re train, get your confidence back, independence, future proof
Simple, direct, useful, friendly
Majority are men (but we dont want to exclude women) aged 18 to 40. 50% of our users are unemployed however in future we expect our demographic to change to attract more employed users however we still expect atleast 30% to 40% to be unemployed.
We would like our logo to portray the above characteristics however at the same time we want to come across as a modern web business with cutting edge technology that is easy to use and useful to the end user.
Some extra notes:
1. Logos should be provided in Stack & Horizontal versions. (fyi.. In most of the the cases Horizontal style will be used in Websites/online and Stack version will be used in the print media.)
2. Prefer to use 'Rounded Bold fonts' (Eg: Vag rounded, Arial rounded, Helvetica rounded etc.,) as were are following the rounded corner styling in the website, it would be good if we have this 'rounded styling fonts' in our logo as well.