We provide personal 1:1 and small group training using the crossfit methodology. You can learn more about crossfit here: http://www.crossfit.com.
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We would like a character within an emblem design. The character can either be a lion or a phoenix, and the emblem can be a circle or shield in shape.
The demographics of our target audience are: balanced between male and female, primarily wealthy individuals, primarily well educated with at least a 4 year college degree, located on the west coast in Burlingame, CA (near San Francisco).
Our target audience are people interested in maintaining a high level of fitness, are willing to spend money on luxury goods and services, and affiliate themselves with success.
What we aim to symbolize with our logo is strength, dedication, and being at the top.