We are developing apps for real companies. Some are large companies. "Magical Jaguar" is quite a modern name, our logo needs to balance this name- so we can't have a crazy or immature logo. We want something which is smart, classy and slick in style. We want it to look like a quality business, not a Web 2.0 website. That said, it should also not be boring or cliche.
We intend for Magical Jaguar to become a sign of competence and quality for mobile application development. We are not the cheapest in the market place but we deliver good value, with apps of quality. Our value add is our breadth of knowledge the space, understanding of business needs and the ability to deliver on time and to budget.
We need a logo which is simple but sophisticated - Style is key, i.e. clean. Think Apple not Microsoft, Virgin Atlantic not British Airways, Chrome not Firefox.
We are open to imaginative, symbolic or abstract designs but they must be of high quality and express the right vibe and communicate the right sense of reassurance and expertise about the company to our audience.