Drop the cookie is a site where people can come for motivation, inspirational people and stories, and tools to achieve success in their own lives. There is an emphasis on health, healthy practices, and leading a full like. A “cookie” can be anything – a dead-end job, stale relationship, or an excuse not to get healthy. Until you let go of that part of your life and commit to move forward, you will never understand the power of freeing yourself from your cookie.
Dropping your cookie is about dropping life’s baggage. It’s about letting go of any and everything that is holding you back from the life you truly want. It’s about not wasting your time envying the lives of others and spearheading that life for yourself. It won’t be easy, it may require some risk and a whole lot of faith in yourself, but there is no better reward than achieving the life you’ve dreamed of.
The target audience is people 23-55 who are sick of dreaming about a better life, want to make it happen, but don't know where to start. They appreciate a moving story, they have a sense of humor and have an entrepreneurial spirit, even if it is suppressed.