I need a logo that will integrate well with an existing website design scheme as can be found at http://www.theessentialsoftrading.com. I'm not satisfied with the current one. I like the use of the yellow in that version as a contrast element, but otherwise find it a weak design which doesn't do much to portray the site's "trading education" focus.
The site, as you will see, has a book as its foundation, but I'm shifting the focus away from the book being the central element to the site content (most visitors land on individual blog pages, not the home page). As such, while the logo may do well to incorporate elements of the book's cover design from a stylistic perspective, I do not want to actually include the book in it.
The two major concepts of the site are trading/financial markets and eduation/learning. I would like them both reflected to the extent possible.
From a technical perspective, I'd like the graphic image to feature a transparent background to easily be overlayed on the site's existing background. An image size no larger than 300x75 is required. The image will left justify to the edge of the white primary content area of the blog's post pages.