[Product] events.com is the premiere events destination, aggregating over 8 million events worldwide and making them available for discovery, all in one place. Members receive personal recommendations on events happening nearby on their desktop and mobile devices, based on personal preferences. Members also engage socially around events within their interests, using tools to share and discuss potential activity amongst one another.
[Target Audience] We’d like to establish a brand identity that is not exclusionary, or heavily favoring any one demographic. However, the target audience profile is as follows:
Single and/or Dating Urban Adults between the ages of 21 - 34.
- report going out to participate in leisure activities 1 - 2 times a week
- report nightlife events (bars, clubs, raves, festivals, happy hours) as the most consistently participated activity in this age range
- are more likely to attend live music and sporting events
- if in the 26 - 34 range, are more likely to attend art & theatre events
- 3x as likely to own an iPhone than Android device to view events.com