What do you hope to accomplish with your new identity?
A fun but legitimate image that donors will find trustworthy, worth-while, interesting, exciting and environmentally oriented.
Do-gooders, male and females, age 25-70, middle-class to wealthy
We would like something that melds the name “Everybody Solar” and the image in the logo (most likely a sun) but can also have the image separated from the text. Attached is an example logo we like from the NRDC (national resource defense council)
Ideally, we would like to be able to use the logo in a small image size (facebook pic or twitter icon) while still having the text legible, dimensions should not be to wide or to tall. Because Everybody Solar is a somewhat long name, we realize it may be difficult to use fit the entire logo in such a small space.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)