Create the next logo for Evolution Compare

Evolution Compare

We currently operate some very successful web comparison web sites (over 70,000 quotes per month). Presently we provide our visitors with the ability to compare prices of insurance products.

Our services are successful because we always put the consumer first; providing them with information, features and the best prices on the web for the products they are looking to buy.

We are now looking to create a new insurance comparison brand and are looking for a logo / identity for this new brand.

We're thinking something along the lines of caveman evolving, but are very open to any other ideas. The main aim of the site is to save people money whilst they compare insurance products; the logo / identity should reflect saving money and a NEW way to buy insurance... hence the caveman evolving idea.

Possibly create a new trustworthy character, to help people find the best deal on their insurance.

We also like the idea of maybe having a doller sign as the main icon.

Nothing to corporate, something fun and memorable.

Happy designing : )

Target Audience
The target audience is 100% consumers.

The demographics for the site is wide ranging, we have people from all incomes, areas, occupations and a mix of 60% male, 40% female.

Children and minors are unable to take out insurance and finance products so the age range is typically 18 year old upto 60 year old.

To get an understanding and feel for the type of brands we are in competition with please see these links:

http://www.gocompare.com/gio-compario/
http://www.comparethemeerkat.com/my-movies
http://www.confused.com/cara/

The logo should be able to work best for these purposes:
(in order of priority)

1/ On the website
2/ In print advertising
3/ Stationary

The files we will require are:

Print file format - .ai (CMYK )
Web file format - .jpg and layered .psd (RGB)

Please do not use any stock images or clip art in the logo unless you have the appropriate rights to.