We currently operate some very successful web comparison web sites (over 70,000 quotes per month). Presently we provide our visitors with the ability to compare prices of insurance products.
Our services are successful because we always put the consumer first; providing them with information, features and the best prices on the web for the products they are looking to buy.
We are now looking to create a new insurance comparison brand and are looking for a logo / identity for this new brand.
We're thinking something along the lines of caveman evolving, but are very open to any other ideas. The main aim of the site is to save people money whilst they compare insurance products; the logo / identity should reflect saving money and a NEW way to buy insurance... hence the caveman evolving idea.
Possibly create a new trustworthy character, to help people find the best deal on their insurance.
We also like the idea of maybe having a doller sign as the main icon.
Nothing to corporate, something fun and memorable.
Happy designing : )