Create the next logo for Finance For Good

Finance For Good

We build and structure social impact bonds (SIBs) to help public-sector clients move from awareness to action.

http://financeforgood.ca/About.html

1. We aim to create a logo that evokes the same emotional response and caries the same authoritative credibility as those of organizations we aspire to be like:
- Deloitte
- Social Finance
- Bain & Company
- Accenture

2. We aim to use the words “Finance for Good” and include a simple symbol. Capitalization with in the name is open to artistic discretion. The end logo should emphasize the words "Finance for Good", but also have a simple symbol to add interest and credibility.

3. Possibly aim for something about creating connection between groups that are traditionally not connected. Maybe something about a line binding together two other shapes or words (e.g., using and artistic thin line-weight "for" to connect "Finance" and "Good").

4. We not want something as specific as a Heart or a giving hand, or something with direct connotations, because we feel such detailed pictorial graphics don't carry financial or consulting credibility.