We are an online retail business selling our own brand of high quality silk ties at a price point below the large department stores. The business was developed after my business partner and I both had terrible experiences at the large department stores when shopping for ties - disappointing low quality, overpriced ties. The result is Focus Ties. We are pretty confident that our ties are the best silk ties on the market for the price.
Our major target market is young to middle aged professional males shopping for ties online. Secondary markets include men and women looking to purchase multiple ties of the same style for weddings.
We plan to expand our brand into other mens products. One of our requirements is that there is a masculine symbol in the logo that is not a tie - we would like to see some designs which do not have the 'tie' as the core of the logo. We would like to feature a masculine icon of some sort e.g. lion, eagle, ram, tree, bull, duck, sun and moon, bear, dove, penguin. We are open to other ideas on symbols. The symbol would be coupled with the word 'Focus'. (e.g. the symbol would also appear on other products such as socks or belts etc).
The logo will need to be 'invertible' - it will be used on both black and white backgrounds - it will for example need to be white against a black background and black against a white background.
The logo will have multiple uses including:
- At the top of the website in the header - so the background should be transparent
- On the back label of each tie - a white version of the logo would be required here to go on a black label
- On the packaging boxes that the ties are sent out in