The core audience will be male console gamers, aged 18-34
Audience majority plays PS3 & XBOX360. We’ll also be catering to Wii owners (so don’t make it too evil looking).
Take visual cues from the industrial design of modern consoles and smart phones. Think aerodynamic/clean lines/modern.
Clever typography and visual metaphors are appreciated
Interested in chrome/silver look and/or glowing elements. Don’t go crazy with it or anything, but a judicious use of fine textures and subdued glow will certainly catch our eye.
Avoid the religious connotations of the word “Revive”. We’re going more for “Give a new life to your old games.”
Avoid 8-bit, old school game imagery. I know. I want to use it too, but we’re going for modern console gamers.
We'll need a vectorized final file - preferably a layered Ai file.
Must be legible and recognizable at small sizes.
Must be legible in b/w
Final logo (typographic + pictoral) must fit in a landscape rectangle
Pictorial mark will be used as a thumbnail for social media. Must fit nicely within square bounds.
We’re really digging on the lighting from the new Tron
We’ll be pulling some elements from this template for site navigation: http://graphicriver.net/theme_previ…b-elements