Get Smart Financial Solutions is an fresh Australian finance company which provides financial solutions to both the residential and commercial sectors, however the primary focus is residential.
Characteristics which logo needs to convey:
Think outside of the box
That our consultants are approachable
Logo needs to be visually impressive, clean, bright, eye catching, and bold.
It should not be dry, stiff, or old school.
Target audience are:
Clients looking to refinance
Investment property purchase clients
Commercial clients seeking business finance, leases etc
Given target audience is potentially of quite a broad range and age group, logo needs to have a broad appeal, and element of fun must not undermine sense of professionalism.
Business name has an element of fun, so as to be a talking point and to draw attention, and that is memorable, to enable clients to build a rapore, to enable more open communication to ensure we meet clients needs and objectives, by being able to have open communication with good communication of ideas and thoughts.
The "Get Smart" logo will in time be applied to the other arm of the business, being "Get Smart Corporate Solutions" which provides training to the Finance Industry. This may involve the ability to simply modify the wording within the logo from "financial" to "corporate" as need be.