Logo Design Brief
The company is called Giant Slayer. It is a web based investment company facilitating investment in private, unlisted companies and projects. We expect that investors in projects and ventures profiled on the platform will be both experienced investors and people who have never invested previously, but would like to explore opportunities to invest and grow their wealth.
Q: Why is an investment site called Giant Slayer?
A: The focus of website is the investor, and the investor is the Giant Slayer. He or she is the Citizen entrepreneur – tearing down barriers to entry. The Giant Slayer changes her world. She/he is the maverick, the David v Goliath. The name conveys personal empowerment and the potential and power of people acting with courage to succeed.
Giants are not necessarily superhuman sized mythical beings nor present day monolithic financial institutions, stock brokers or traditional investment banks. Giants may be personal demons and fears, outmoded thought patterns, disempowering beliefs or psychological chains that inhibit people achieving their potential.
Our Mission and Values Statement are printed below:
Giant Slayer’s mission is to help people with modest to large amounts of capital to access investment opportunities.
Giant Slayer exists for its investors. All our clients, however, including investees and staff, share equal consideration in the operation and development of the firm. Of no less concern are the stakeholders and communities where we operate and invest. Therefore, while cognisant of commercial imperatives, we cherish those investee projects and companies that demonstrate environmental and social responsibility.
Giant Slayer will consciously strive to grow the wealth of its investors and the strength of its investee enterprises. We will not engage in short selling nor adopt any position which conflicts with these aims. We are aware that genuine wealth means far more than material prosperity, but that financial freedom is often a component of human wellbeing. Similarly we believe that the true strength of enterprise is entrepreneurship, innovation and diligence, but that the capital we help provide is essential lifeblood.
Our investment platform will be operated to the highest ethical standards. Financial profit will not be the sole criterion by which our success is measured. Our operations will be underscored by modesty, awareness, compassion, respect, transparency, perseverance and devotion to our ideals and purpose.
At the same time we welcome new direction and the inspiration that our pursuits will bring. We see the journey as more important than any destination. Along the way, we will treat all people and relationships with dignity and respect and strive to ensure that every person, company and institution that comes into contact with Giant Slayer will be better for that interaction.
We would like the Giant Slayer logo to be or to include a sigil. Within that sigil or logo we would like to include a circle to represent unity and flow. The circle also represents the infinite nature of energy and the inclusiveness of the universe.
Other symbols are left up to the designer – possibly a spiral, also described below. This is not a necessity, however, and our suggestions are not expected to hamper any design.
Thank you and good luck with your efforts.
Other meanings of the circle (not mentioned above):
Another possible inclusion is the spiral ….