Our target audience are purchasers of Gluten Free products that fall into the following categories:
We sell gluten quality delicious free products
a) to restaurants to serve their guests
b) we sell packaged products online across north America and
c) we sell packaged products to retail grocery stores for resale.
They are conscious of purchasing products that are certified gluten free and are less concerned about price than the taste of what they are purchasing.
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
Tipos de logo a explorar
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
We quite like the image of the Chef included and the colors but we do not want to stunt design ideas. We have looked at thousands of images of Chef's and Chef hats. We would like The Gluten Free Chef to be incorporated with a chef like this where the Chef is holding like this something all encompassing and not just a pizza limiting us to one category of food. The bread in this pic is kind of open and universal. We do not want a Chubby chef as some people choosing glutenfree are doing so to improve health and chubby has the wrong image or association with our product line. Initially our logo has to hold a lot of leverage. We will be designing product packaging but it has to hold the website and most likely the stickers we put on the "pizza wholesale packaging" for now. So logo has to be strong and stand on its own as a Brand as well as be good to move forward with as we incorporate it into our brand packaging. The third image is one of a Gluten Free symbol that could serve as the chef (the x being non and the wheat shoot symbolizes no wheat). Then a chef hat on top but this doesn't seem as fun as the first chef. However again we do not want to shrink your creative ideas!
Gluten Free should stand out the most in the logo (or be a very central focus and the chef should not compete but compliment). The Bob Mills pic shows this well. However our Gluten Free is part of our name so this should be achieved in the logo.
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