The IG PAK has been described as a "Rapid Access iPad 2 sling from the future". (http://www.gadgetmac.com/news/ig-pa…uture.html)
The IG PAK's primary distinguishing features are:
RAPID Tablet Access (Direct hands-on access, no zippers or flaps)
iPad 2 instantly awakes by the time it is withdrawn from the IG PAK.
The IG PAK doubles as a mobile work station (very stable stand for both typing and viewing)
The IG PAK system includes a heavy duty rubber tablet skin to protect one's tablet while in use - and doubly protect a tablet when stored inside the IG PAK.
Demographics are rather broad. The hands-free IG PAK is designed for MOBILE tablet users...students, mobile workers, hikers, bicyclists, etc.
Therefore, our products will be more rugged than many competitive products (hand held folios, messenger bags)
We want our brand to stand for elegance in design, durability, safety
We plan on offering customization and personalization services because, like clothing, the IG PAK is a walking fashion statement.
IG stands for Instant Gratification
"Instant Gratification you deserve" is currently our slogan. It will appear when the media allows.