We picked this name because we think it conveys what we are trying to portray. The Merriam online definition is:
(1) : a driving force : impulse (2) : incentive, stimulus b : stimulation or encouragement resulting in increased activity
We particularly like the "b" definition but also like the words "driving force", "stimulus"
We have considered the tagline - "Innovation through execution". Please your discretion and judgment as to whether you think it may fit with the logo design.
The target audience will be twofold. The primary audience will be inventors, innovators, academics, clinicians, and others who have a good idea or an invention (at any stage), want to advance the concept but lack the know-how, time, money, etc. We put a plan in place to do all of this. The secondary audience will be funding groups and partners who will look to us as a credible group to help the above primary target.