We sell apparel to residents in our local (201 area code) community in New Jersey and to individuals who want to promote the legacy of this area. It is representative of the community in which we live, work, build memories and create our futures. Our logo will need to represent the unity and pride that comes from being from this area.
Our target audience: Star athletes, exclusive business owners, celebrities that are from our local area and fashionistas. We envision our logo to be worn to a popular sporting event, thrown on with a pair of jeans at a nice lounge and to a golf outing with local rock star businessmen. Both men and women will wear our logo.
We want our logo to stand out and have an appearance that is exclusive, unique, you have to look twice because it grabs your attention, multifaceted, iconic, polished with an urban touch (close to NYC so needs to be fashionable without being trend limited).
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We would like this logo to be appealing to 17 year olds to 60 year olds. On top of being on t-shirts, we will have this logo on other forms of apparel as well. It needs to be able to be able to be worn out in an athletic manner as well as a casual dress code during a night out.
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