Our company is getting ready to launch a Internet based streaming
television station called: Kingsport.tv - this is the domain name and the
eventual brand concept.
This is going to be primarily a live Internet stream located in our
downtown. We'll conduct live interviews in our offices with regional
merchants, thought leaders and produce original video programming for our
digital media agency and beyond.
This is the first time we've used 99 Designs to develop a logo for our
company and we're doing this as an experiment to see if this service can
help us with our thoughts as we move forward.
To that extent, the audience will be people who have short attention spans
and like to watch informative, entertaining videos at their leisure. This
brand will be cross platform and will be marketed digitally, mobile,
tablets, print and outdoor. Audience profile will be Age 15 - Age 55 and
The logo should be original and not just a piece of clip art with a common
font. We'd like to think about some retro hipster / tumblr style logo that
could be used cross platform and demonstrate the .tv domain and video
Kingsport is an Southern city next to the Appalachian Mountains. There's a
hippy Mumford & Sons culture in this region and we're surrounded by lots of
nature and easy going lifestyle - if that helps. We're not an urban setting
and if anything we're country hippies at best.
No real choice on color combinations at this time, but we would like to
have something modern and appealing toward Internet genre. Perhaps the
winning developer will explore Internet based video programmers to generate
Best of look otherwise and happy to answer any and all phone calls related
to the project.
Our art director Jacob will be assessing final entries to determine winners
as we try the service.