Note on my design at the top left, I would like to have my first name stacked on top of my last name, each in a differing font width, length, maybe color or something. A subtle image of a kite, perhaps as more of a stylized sketch off to either right or left side (maybe better on left vs. right as I show it). Maybe the kite is lifting a letter in my name, but if so only very slightly/subtly? The tail of the kite is a very important element in the design, so it should be as prominent as the kite itself, in fact perhaps even more so.... so showing it as a feature below my name might work. Overall, though, the kite should not be a dominant feature of the design, more of a subtle message.
I will be working with senior executives and entrepreneurs, male and female, in semi-professional environments... and want the feeling to be clean, simple, modern, and "business casual" with a little bit of fun thrown in. Most of my buyers will be male, so do not want this to look too feminine, flowery or flimsy. The key themes I'd like to convey are performance, productivity, success with a unique edge.
My target audience is seeking new ways to crank up their skills and talent, and is looking for someone who exudes success, intelligence and is unique in a fun, slightly edgy way. I do not want to come off as another boring, ego-centric business coach that dishes out the same old garbage as everyone else :-)