The design needs to convey that MyStoryPlace is a FUN, FRIENDLY place, and that it is EASY to use. The text treatment must present our name clearly, and start to tell our own story about READING, EBOOKS and especially PERSONALIZATION.
Our target audience is parents of young children, and the children themselves (ages 2-8 years). Other audiences include all of our investors, authors, illustrators, and employees. The design should help all of these people immediately understand what we do.
Primary usage will be in full color against a white or light background on web pages. We do anticipate any usage with dark/black backgrounds. Logos with three or more colors preferred. You may choose the color pallet, but make it attractive to kids and parents of young children.
Very intricate designs with small details may not reproduce well, especially in small versions. Picture your design on a business card. A simpler design is usually better.
NO CLIP ART IS ALLOWED. 99designs is working with us to disqualify designs that use clip art.