Please encase the letters 'ncf' in a oval as suggested by logo concept in the first upload. The left and right sides of the logo can have a fatter border than the border upwards and downwards. This oval encasing represents the mark found in most silver jewelry products ".925" which signifies 92.5% or greater silver grade. I was thinking this can be in silver with a chrome look... maybe? just black is elegant too. it is suggested the letters ncf to be uniform in size, and similar in shape and curve... giving it a modern look as i have drawn. ncf stands for national chain and findings... florida can be written in slightly smaller font below ncf.
in another graphic, I am a fan of the florida in informal handwriting font, with the letter 'd' in the shape of a palm tree. if this 'florida' can be incorporated into logo-- great, if not because it disrupts with the theme of clean and modern, than that is perfectly fine too.
We are looking for a clean modern look, but we are also open to the idea of some graphics, like a diamond, circles, or a palm tree to symbolize our roots in the D.R. and Miami FL. Our competitive edge over our rivals is that we manufacture as opposed to just importing and wholesale. Some incorporation of the manufacturing/industrial look would be nice too.
Attached i have included our current logo, under file name ncfcurrentlogo.png ... the themes are all over, and an overall disaster.
Also i have attached a picture of some of the merchandise we manufacture... please use these for inspiration as to give you all an idea of the merchandise we carry. the two chains listed, are miami cuban curb link and a standard rolo (rounded chain). maybe the shape of the chains can be used as a border somewhere. please note the .925 mark on the top of the peace sign pendant.
as we are manufacturers and wholesalers, our target is small business owners, jewelry and gift store owners. in this sense, it is ultimately a professional, modern and design conscious look we are looking for.
the company's name is NCF Florida. The slogan attached to company name should be Jewelry Manufacturing & Wholesale
best of luck to you all! thank you very much. your help is very much appreciated.
Manager of Operations