Create the next logo for 2nd Home Suites

2nd Home Suites

Our client, 2nd Home Suites is a family-run executive suites company based in Regina, Saskatchewan. The company rents finely appointed furnished apartments to people who require extended stay accommodations. It is essentially a reasonably priced hotel alternative where people can have a more homelike experience - larger rooms, insuite laundry, kitchen, big screen TV, etc.

Logo should reflect the things that are most important to this customer group. Comfort, Cleanliness and Convenience.

Logo should reflect homelike comfort, cleanliness, convenience.
It's a family-run business and I think it should look homey, cozy, etc.

Demographics:

Male: 65% Female 35%

Aged: 30 - 55 years old

Target Audiences:
-Oilfield/Construction Workers
-Consultants and Corporate Trainers
-Couples and/or families with insurance claims or undertaking home renovations
-Movie Industry

Because we will be using autumn-like colours I wonder if we might incorporate an autumn coloured tree into the logo? Just a thought.