A website and blog for posting and commenting on outdated consulting ideas. A parody on mediocre, overused language that we hear business consultants use all the time. Meaningless phrases like "empower strategic consulting." It will be a site like the "The Onion" where people can openly make fun of themselves and post examples of over-used business-speak. The audience is smart, hip, irreverent, educated, funny.
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It needs to convey irony: look like something credible but make us laugh at how absurd business consulting language can be. Consultants often (usually) take themselves too seriously (I know, I'm one of them!) so this will be a site to poke fun at ourselves and our business sector. So many ideas and approaches we use are outdated and have not kept up with what business needs today. So, Old Fart Consulting is intended to make people laugh at how stupid we often sound when we're trying to sound so smart. Target: 25-45 year olds, well-educated, mostly U.S., politically aware, hip.
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