1. IMPORTANT: The winner of this contest will be chosen based upon the CREATIVITY
OF THE STAND-ALONE SYMBOL. We appreciate the textual logos, but no on has yet
submitted the compelling symbol we are looking for.
2. We would like to see the stand-alone symbol communicate one or two of the
following abstract ideas: (a) black tie service (b) the overlap of merchant and
shopper--perhaps with an overlapping square venn diagram (3)luxury goods
3. Please treat "payorpass" as one word--do not emphasize the "or".
4. Words associated with the feeling we want to evoke: ZEN, SIMPLE, HIGH END, LUXURY, SERVICE.
-->Graphics: many submissions have tags, which convey the wrong image for the company. Tags
imply a sale, which overemphasizes ‘discount’. We do want to imply that shoppers
can get great deals, but the items being purchased will typically be expensive,
so we need to make sure that ‘cheap’ doesn’t come across in any way. Graphics
that are more subtle or implied are preferred. In addition to pure textual
logos, we would love to see you design an object in addition to the word
"payorpass" so that we have a stand-alone symbol for the company.
-->Focus: The name “payorpass” is already very descriptive and powerful. DO NOT TREAT
“PAYORPASS” AS MULTIPLE WORDS. We would like to pull attention away from the
name: i.e. soften the emphasis on the name. To that extent, most of the logos
currently overemphasize (1) the name with bold colors and (2) the text “or”,
which in turn makes both ‘pay’ and ‘pass’ stand out.
-->Color: Most purchases will be from high-end brands that want to maintain a certain
level of sophistication when selling through our website. Try to balance colors
with luxury in mind. Logos with a good balance of texture and depth are most
appealing. We also like colors that very subtly blend from light to dark or
into a second complimentary color.
-->Several website logos that have inspired us include:
-->PLEASE DO NOT INCLUDE coupon symbols, tags,money, or currency signs. Pay or
Pass is a process for finding high-end luxury goods, not a channel that
shoppers use for steep discounts. To that end, we would prefer to emphasize
'luxury' and 'process' in the logo, not 'purchasing' or 'discount'.