Peace Power is a power retailer. Basically we buy power in bulk (MegaWatts) and sell at retail (KiloWatts) to residences and small businesses. Our name derives from the region of Alberta, Canada that we are based in and which will be our primary focus, the 'Peace Region'. The Peace Region is named such because generally the whole area is part of the Peace River basin which is a massive river. Most of the region is prairie (cattle ranching and grain farming), however much of it is also treed and lies in the foothills of the Rocky Mountains. Our target audience are discerning residents and small business owners who want a local power retailer who will support the community and provide value added service. My initial thoughts were to have a river or some kind of water element in the logo but I'm honestly open to anything creative and catchy. Peace Power could be interpreted as the power of the river or the power of the region instead of being associated with the company. Maybe it would be cool to have a logo that speaks to both?
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Nothing more to add, just really looking forward to seeing what your creative mind can come up with! Thanks again for participating!
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