What do I do?
I am an individual wedding and portrait photographer that wants to provide my clients with edgy, modern and creative photography, rather than boring and traditional wedding photos. I am a new photographer, just starting out and this is my first logo. At this point I will need a logo for my brand which will be used across my website and stationary such as business cards, flyers etc.
My target audience will be aged 25-35, mostly female (brides and mothers) with an above average income and good amount of disposable income. They will be mainly based in and around London or any other major city in the UK. My target audience will be brides looking for a quirky alternative to the usual traditional wedding photography, and will probably be getting married in an unusual and non-traditional venue. Their wedding will probably include a lot of quirky details and personal touches that have had a lot of thought gone into them. My portrait clients will be looking for portrait photos that will reflect personalities and capture fun moments in time as opposed to having formal and posed family pictures.
They will probably shop in boutique stores, portobello market or Spitalfields market and wear alternative fashions and unique designer pieces of clothing, or customise their own clothing to make them different.
They will love eating out at nice stylish restaurants such as Sushi Samba, Hakkasan, Zuma or the Kensington Roof Gardens, and will party and go to bars in Shoreditch, Brick Lane, Notting Hill or Camden.
They will probably be quite organic and be concerned with preservation of the environment and recycling, for example restoring antique furniture, and always chooser the greener option.
They would enjoy travelling around India, going on safari in Africa, South America or somewhere off the beaten track.
They will listen to underground music and go and see new, up and coming bands and DJ's in small venues with small audiences across the city. They will love music festivals such as Glastonbury, and travel to different countries to attend underground music festivals across Europe such as coachella, Ibiza, burning man in the Nevada dessert or Zoo festival.
Books they might read are Zen and the art of motorcycle maintenance, The alchemist, The Art of Happiness or The Secret.
The design should be fun and relaxed, but still look very professional and excellent quality. My photography style is vibrant and colourful and so my logo should reflect this. I think I should also mention that I will have a black or dark background on my website to help make the photos stand out and so you should bear this in mind when designing the logo. I will also be using it as a watermark on my images and so it must be easy to convert into a watermark.