Cómo PrecisionTravelWerx comenzó su viaje en logotipos
¿Cómo se te conoce?
Precision Travel Werx
Cuéntanos a qué tipo de público quieres llegar
We make and sell Sport Cargo Trailers. The trailer has a sleek looking design that would make it comfortable behind a BMW, Subaru, or Volvo for example. The unit is designed for families on-the-go with smaller cars and lacking cargo space. With a couple of kids and a dog, most SUVs fill up pretty quickly with a couple of bags.Its great for taking vacations by car, weekend getaways, or weekend warrior jobs around town. Another target audience is the hunter and fisher crowd that has a lot of gear and would like the mess out of the vehicle. This trailer is a great option for allowing people to get out of big, gas inefficient vehicles. http://www.roadwarriorsport.com. We are selling and marketing largely to outdoor retailers like REI, Cabellas, etc.
¿A qué sector dirías que pertenece tu empresa?
Tipos de logo a explorar
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
The name of the current company is Road Warrior Sports and our website is roadwarriorsport.com. I would go to the website to become familiar with the product and our current logo. The attached logo is something we were fooling around with. I like the idea of the compass rose but it would be great to create an icon (compass rose) that is specific to PTW. It should be simple but somehow communicate travel or precision. We have discussed incorporating a tire or a mechanical gear somehow... but I am certainly open to other suggestions. I think the icon is important to developing a brand identity, like "The North Face", or Mountain Hardwear, etc.
Another way to think about this is something like icons associated with various car brands....BMW, Volvo, Subaru, Toyota, VW... all have an image that creates a brand identity. We are looking for the same thing here... that balances a blend of the auto industry with the outdoor activity industry.
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