The site will be designed around the concept of the empowerment of women - empowered in their life and relationships.
The site will provide informational content on health, intimacy and relationships along with work and lifestyle topics.
The site will also have a shopping cart with an initial product line of approximately 40 products. The site will also include a subscription function.
RubiMay’s key target market are females in between the ages to 27 – 45 years. However, RubiMay has ambition to also target a wider female age demographic both younger and older.
BRAND PERSONALITY - RubiMay is a sexy woman in glasses. A woman with a skip in her step and a cheeky smile. A woman who knows what she wants......because she can.
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We would like to create a character named Rubi May. Ideally, the "character"' would form part of the logo. Note, the character could not be any image which would likely alienate our initial target demographic. Ideally, we want a female to design the logo....or at least a male who is very much in touch with his "feminine side”.
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