We are a website service that businesses provide to their clients. Through our site, our clients' customers can submit names of referrals they wish to send to the desired business for an incentive (decided upon by our clients). Our target audience is the businesses to whom we sell our subscription service and their customers.
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We want the logo to project a positive enduring feeling of friendship, community and connection. At the same time we want to demonstrate the mutually beneficial ecosystem created by the referrers, referred clients and the businesses they are referred to. Everyone ends up winning, there are no losers. The referrer earns some cash, the business earns a client and makes money and the person referred gets treated like a VIP since they were the direct result of a personal referral.
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