StreetEYE will be a social news aggregation website / app for financial market news. Think Reddit, or Memeorandum, or TechMeme, or Hacker News, or Flipboard, for investors/traders/bankers.
Looking for a logo for a simple, modern, extremely readable news site, sort of an Apple sensibility.
The current proof of concept for the site's functionality is at http://www.linkfest.com . We intend to rebrand to StreetEYE.com which is less generic and associated with Wall Street.
I like the way for instance Twitter or Reddit use the bird / alien as an avatar that can be used in a variety of contexts and adds personality to the site. Perhaps an eye symbol from StreetEYE, or an animal figure with a prominent eye, or an alien with a single giant eye.
Other sites worth checking out in addition to Twitter and reddit.com - Buzzfeed.com, Flipboard.com, Rebelmouse.com, Slate.com (another clean modern logo)
Logo should include version suitable for a iPhone icon or Twitter avatar : a square version, as well as something for a favicon.ico (clearly not the whole logo, perhaps just SE, or an icon)
In addition to the web/app, will eventually go on printed media, business cards, promotional items like T-shirts.
Update from comments:If you're thinking 'street' ... let's think Wall Street, not empty highway - tall buildings and spires
if you're thinking 'eye' ... let's make sure the eye is attentive, excited, happy ... not angry or alarmed.
And the Wall 'Street' theme is more important than the 'eye.'
StreetEYE - one word. Not hung up on the case, but that's how I've been using it.
I had mentioned the Reddit alien in the brief ... thinking more robot looking at Wall Street, financial news etc., but if you dp one, should have personality, I want to be able to imagine it having a backstory, doing different things in different parts of the site/app.