Sutherland Distilling Company (founded by the Sutherland Brothers) is a San Francisco Bay Area based Mico-Distillery that will be specializing in high end, hand crafted, artisan spirits (whiskey, bourbon, rum, gin, vodka). We are committed to using high quality, locally grown ingredients (maybe sustainably grown or organic). We envision our company as having an old world, industrial feel to it. Our target audience is anyone from their 20s up to baby boomers who have money and enjoy spending it on exceptionally crafted spirits!
We are looking to design a logo that we could use on a letterhead/email signature/website etc, that would make our company really stand out and be interesting. We would also love to get a simplified down version of this logo that could be used to brand barrels or embroider on a tee shirt/hat etc.
Craft Spirits are something we feel passionately about, and is a market that is really starting to take off. If you Google Distillery Logos you can get a good feel for what labels look like in the industry. We want one that blows those away!
I'm being vague about the design/look/layout for the logo intentionally because I want to see what original concepts you guys (who are MUCH more creative and talented than I) can come up with. I look forward to your designs!
***I've added a couple attachments. One is the Pot still that we will be using to produce our product. A silhouette of it (minus the Agitator that goes down into the pot) might be cool incorporated into a logo. Also I attached a sketch I made of something I thought would be cool. It incorporates a Pot Still into the "D" in Distilling, and copper tubing comes down from a condenser coil to make the "S" in Sutherland. You could incorperate grain below it, or spice it up with something else.***
***Also, I would like to encourage you to stay away from using the Golden Gate Bridge in your designs please. We're not looking to make that a feature of our product....but you could use California as a background with a Star over the bay area or something like that. Just some thoughts.***