Branding Statement for consumers only (main target market and project focus)
To the open-minded, fun seeking, entertainment driven consumers who desire originally authentic experiences, Diggy’s event experience engineering lets you truly become a partner in the event design process, giving you a more meaningful presence in the event experiences we create together because you see your ideas come to life.
Overall Purpose of Design
This is a personal marketing research project in which I am executing a test brand named for a future platform concept named SoulPhocus. However, the following are the basic objectives of this design.
• To test and utilize already existing website features and discover new ones
• Execute old and new business strategies for profitability
• Help with discovering new market opportunities in the internet and entertainment events industries.
• Possibly become the foundation of a new internet platform concept
So the colors and feel of this design do not need to match what I will upload (SoulPhocus logo) due to the possibility of a re-brand after research results have been evaluated. But feel free to use the logo as guideline if you wish. But I would rather see a designer to truly tap into their own creativity. To be completely honest with the designers, thediggyexperience.com may take on its own personality in the marketplace by becoming a brand extension. If it does or does not I am okay with that. I just would like to inform you of my true intentions and possibilities of your logo design. I appreciate your hardest or lack luster of submissions either way as I approach this whole project with excitement and humility.