My client is a very established bespoke jewellers set in the heart of London who is now setting up a separate new ecommerce website selling quality wedding rings only. This is a completely new entity and brand to their existing business.
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My client has been working closely with myself using another designer to get the perfect logo. We have tried various things but he has expressed how important the font is and the current designer is not about to get the font how he wants it.
The font HAS to be as close to the font used for Loreal as possible (obviously not the ' above the E) so pay very close attention to the lengths, widths and shapes of the letters. The other font he has shown a very keen liking to is the "Modern Family" logo used on the SKY TV show. Again. pay very close attention to the letters widths, lengths etc.
Perhaps the Modern Family lower case font can be used for the word "Online" and the Loreal font can be used for "Wedding Rings"? Just an idea.
The client said how important it is to convey the logo and brand as a luxurious company who sell high quality wedding rings. The logo is very very important to the client so you have a fantastic opportunity to put your stamp on what is likely to be a very successful online company in the UK.
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