First Vape is an electronic cigarette company offering a variety of products designed to help smokers *transition* from smoking traditional cigarettes to "vaping" electronic cigarettes.
If possible, the logo should try to communicate the ideas of simplicity, comfort, cleanliness, health, and trustworthiness. (Yes, I realize this is asking a lot from a logo....do your best!) The electronic cigarette industry is tremendously complicated due to an incredibly broad array of products - new users are often paralyzed by choices when investigating their options. The goal of First Vape is to offer a simplified "best of breed" product line to newcomers to the ecig world, holding their hand and guiding them properly through all the confusion to get them started off on the right foot. I'm hoping to get a logo that somehow conveys this sentiment.
The logo will be incorporated into business cards and packaging, including an ecig package the same size as a traditional package of cigarettes...so something with a similar look and feel to normal cigarette packaging design would be appropriate (google images shows many). As well, I want a design/font appropriate for a 4 letter "model name" word to be physically printed on an individual cigarette, the same size as a normal tobacco cigarette, on the paper right below the filter, parallel to the filter (so, going *around* the cigarette). I have not yet decided on the word...."Vape" would be a good substitute for now.
Just some random thoughts:
- It *might* be worthwhile to include graphical "smoke" (as one would see rising from a cigarette sitting in an ashtray) in the design....but at the same time, this usually comes off as cheesy, so please don't at all consider this mandatory
- I am somewhat partial to colors in the royal to azure blue range, or a darker purple