We are hoping to avoid using the traditional/cliched symbols such as sporting/action bodies and hands. A neutral/non-sporting body image could be used if done well. We like the idea of perhaps incorporating a tree (perhaps plant), but really are also happy with something fresh and abstract and non physio related. An image of some type and the words 'Whole Health Physiotherapy' are what we are picturing.
Demographics: 60% female patients. generally middle aged. but we also treat from teenage years to the elderly.
Psychographics: aimed at the general public. but perhaps with an emphasis on those who are long term pain sufferers who are putting up with unnecessary pain.
Keywords: trust, confidence, personable approach, healing, calm, education to patients, friendly, professional, premium service, holistic, hands on therapy, genuine, respect.
We are currently a proprietry limited company, so if in small letters 'PTY LTD' can be added discretely, then we may also consider adding this in. It is not crucial though.
Good luck :)